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Marketing by Design – Intentional strategy for creative marketers in the age of AI

AI is redefining the marketing landscape. Stay ahead with this weekly newsletter on trends & how to prepare your career for an AI future.

Cut to save costs or add to productivity?
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MBD98: Cutting Costs or Increasing Productivity

29 June 2025 | Issue #98 In this issue: Cutting Costs or Increasing Productivity LinkedIn Personal Branding Statistics: New Data AI Use at Work Has Nearly Doubled in Two Years Embracing Anti‑Design: How to Do It Well Anthropic Launches Program to Track AI’s Economic Fallout Design Quote of the Week ChatGPT prompt: Create an image based on this article Cutting Costs or Increasing Productivity Recently, I had a conversation with a couple of people who had radically different views on how to use...

AI bot eating content

22 June 2025 | Issue #97 In this issue: Reporting AI-Induced Job Loss Disney & Universal Sue Midjourney Midjourney Introduces Video What Content Each AI Platform Prefers to Consume Design Quote of the Week ChatGPT prompt: create an illustration of a giant robot eating content --ar 16:9 Reporting AI-Induced Job Loss AI-induced job loss is all over the headlines. From Amazon to Morgan Stanley, to the WEF projections to the Godfather of AI predicting AI will "replace everybody", we're constantly...

Marketing by Design logo

8 June 2025 | Issue #96 In this issue: Time to Update the Brand How to Turn Images into Videos With AI The Hottest New Vibe Coding Startup, Lovable, Is a Sitting Duck for Hackers Design Quote of the Week – One of my all-time favorite design quotes! New Brand: Marketing by Design Wait a second, there's a new logo at the top. What happened to After Design? What is Marketing by Design? Yes, this newsletter now has a new name. Why? This is a concept that I've been playing around with since the...

An office full of robots who have taken human jobs.

1 June 2025 | Issue #95 In this issue: Is AI Taking Our Jobs? Depends Who You Ask What Happens When Execs Don't Train Employees? Designers Are The Most Burned Out The Visual Marketer Made a Top 10 List! Design Quote of the Week ChatGPT Prompt: image of an open-concept office plan. At every desk is a robot. What are you doing on Friday? If you're in Boston and want to talk to a bunch of digital leaders, I suggest attending EvolveDrupal. I'll be speaking about AI visuals. I finished my slides a...

Collage of all-time great designers

26 May 2025 | Issue #94 In this issue: The Best Designer of All Time Is ... Why PR Is Becoming More Essential for AI Search Visibility The WWDC 2025 Logo Gives Me Hope for the Future of Apple Design Yet Another New Podcast Interview About The Visual Marketer Design Quote of the Week The Best Designer of All Time Is ... ...Impossible to say. Sorry, I know that was a clickbait-y headline, but news from this past week got me thinking. As we saw with Jony Ive’s new venture with OpenAI, for which...

Fred unmasking HBO Max

19 May 2025 | Issue #93 In this issue: Why HBO, Why?!? Benefits of Being Discovered by AI Are AI Chatbots Replacing Search Engines? New Research from Andy Crestodina and Friends Another New Podcast Interview About The Visual Marketer Design Quote of the Week Re-re-re-branding On Thursday, Warner Bros. Discovery announced it was renaming its streaming platform ... again. Max will now be known as HBO Max again. HBO has had the unfortunate luck of being acquired multiple times over the past few...

woman looking through magnifying glass

11 May 2025 | Issue #92 In this issue: Why Search is so Bad Apple's Big Revelation on the Future of Search Using ChatGPT to Drive Technical SEO New Podcast Interview About The Visual Marketer Design Quote of the Week Midjourney prompt: a woman using an magnifying glass, but can't see anything --ar 16:9 Why is Search so Bad? Because it can be. It's no secret that Google has been making search worse for visitors for years. And it keeps getting worse. When you have a majority of the market, you...

Vendor lock-in

04 May 2025 | Issue #91 In this issue: The Next Frontier of Vendor Lock-In How Sports Color Palettes Inspire Branding Pushing Yourself Further Sam Altman’s Eyeball-Scanning Worldcoin Orb Launches in the U.S. New Podcast Interview About The Visual Marketer Design Quote of the Week Midjourney prompt: a man is signing a contract. A robot is standing behind him watching the paper. Bright, sunny animated style. --ar 16:9 --s 50 Vendor Lock-In Are you iOS or Android? Microsoft or Google?...

democratizing creativity

27 April 2025 | Issue #90 In this issue: Democratizing Creativity? Adobe Introduces Tool to Claim Image Ownership Superagency: AI is Just Guessing Make Your AI Challenge You Discord Names New CEO Ahead of IPO How Substack Steals Your Revenue and Audience New Visual Marketer site Design Quote of the Week Show a bunch of robots democratizing creativity. --ar 16:9. No text on the image. Democratizing Creativity? Brand builder, Megan Bungeroth recently dove into the topic of democratizing...

A robot builds your website

20 April 2025 | Issue #89 In this issue: AI Site Builders SMBs Must Embrace Authentic Marketing What is Vibe Marketing? The Benefits of Visual Marketing slideshow Design Quote of the Week ChatGPT prompt: a robot building a website. It should show a computer screen, and on the screen a robot is moving elements of the web page around. 16:9 aspect ratio AI Site Builders I'm building a new website, so this news caught my eye. WordPress.com launched a "free" AI-builder tool. This was interesting...